Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast One word that describes brand-led communities in an AI-first discovery era
Nov 15, 2025
Jon Levesque, CEO of Seeq and an expert in brand-led communities, dives into the importance of brand authenticity in an age where AI produces identical content. He highlights how genuine messaging becomes a crucial differentiator for businesses. Levesque shares insights on how creators can harness AI to enhance, rather than replace, the human experience and help promote local restaurants. The conversation emphasizes building communities that prioritize authentic experiences, driving economic value for creators and consumers alike.
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Brand As The Final Moat
- When AI equalizes copy and ads, brand essence becomes the final competitive moat.
- Authentic, distinctive messages gain outsized value because tooling no longer creates differentiation.
Authenticity Is More Visible
- Authenticity becomes obvious because tools are the same for everyone.
- If a brand is insincere, that lack of authenticity will be exposed more clearly now.
Choose Original Voice Over Copy-Paste
- Speak with a unique perspective and resist being a passive AI intermediary.
- Create original messages driven by your lived experience to stand out.