Working Through Different YouTube Strategies with Alastair McDermott

How often should you publish? Should you use affiliate links? DO those 30-day challenges really help? Alastair McDermott and I are both at the relative beginning of our YouTube journeys, and we’re each taking different approaches — hopefully, ones that suit our needs and goals appropriately. Listen in as we talk about what we're doing, how we’re doing it, and of course, why. We’ll also tell you why your phone is the best camera for you and your channel. In Build Something More, we talk about when we’ve each bartered for work.

Top Takeaways:

• YouTube is a content channel that can help you build trust quickly because people can see you. You have the ability, and the opportunity, to show people what you know and how you can help them.
• When it comes to making money, most people can make more bringing in new clients with their videos, as opposed to running ads to monetize. Alastair said he’ll likely never run those ads because it could affect his credibility!
• The thing that keeps people engaged after clicking through is good storytelling. You need an arch, with tension that keeps people watching. This is possible with just about any video, if you do it right!

Show Notes:

• Alastair McDermott
• Alastair on Linkedin
• Alastair on Twitter
• Alastair on YouTube
• Alastair on Instagram
• Live Coaching: Launching a Course & Growing a Podcast with Alastair McDermott
• Why You Need to Publish Content to Have an Expertise with Rochelle Moulton
• How to Make Your a6400 camera a Webcam
• YouTube/LiveStream Setup
• Creator Toolkits
• Current Desk
• Alzay Calhoun: Coveted Consultant
• Creator Crew

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