Decoder with Nilay Patel Getty Images CEO Craig Peters has a plan to defend photography from AI
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Oct 5, 2023 Craig Peters, CEO of Getty Images, shares insights on the photography industry's battle with AI. He discusses the lawsuit against Stability AI for unauthorized use of Getty content and unveils Getty's proprietary AI tool designed to empower creators while ensuring they are paid. The conversation delves into the need for copyright protection, transparency in AI, and the urgency to balance innovation with creator rights, especially as the influence of AI in generating media continues to grow.
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AI-Generated Images at Code Conference
- Nilay Patel used Getty Images' new AI tool to create images for the Code Conference.
- The tool successfully generated images of attendees, celebrities, and even a CEO "running away."
Getty Images' Approach to AI
- Getty Images CEO Craig Peters acknowledges AI's potential but emphasizes IP respect.
- Their new tool addresses client needs for creative, commercially safe, and IP-respectful content generation.
Creator Compensation Model
- Getty Images compensates creators based on their content's proportion in the training set and licensing performance.
- This model combines quantity and quality as a proxy for contribution, addressing fair compensation in AI.