Nudge

The most destructive ad campaign in history

57 snips
Apr 21, 2025
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ANECDOTE

Sackler Family's Rise and Fall

  • The Sackler family was once celebrated for philanthropy with galleries and museums bearing their name.
  • After lawsuits linked them to the opioid crisis, institutions started removing their name and suing them for billions.
INSIGHT

Arthur Sackler's Marketing Blueprint

  • Arthur Sackler pioneered direct-to-doctor drug advertising which blended ads with science.
  • He reframed Valium as a lifestyle drug emphasizing safety, despite high addiction risk, creating a marketing blueprint.
INSIGHT

Reframing OxyContin's Role

  • Purdue Pharma reframed OxyContin from last-resort painkiller to first-line chronic pain treatment.
  • This reframing changed public and doctor perception despite opioid stigma and addiction fears.
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