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The most destructive ad campaign in history

Apr 21, 2025
27:47

Podcast summary created with Snipd AI

Quick takeaways

  • The Sacklers transformed the perception of opioids from dangerous to necessary through misleading marketing strategies and authoritative endorsements.
  • The fallout from the opioid crisis has not only devastated communities but also irrevocably damaged the philanthropic legacy of the Sackler family.

Deep dives

The Sackler Family's Philanthropic Legacy and Controversy

The Sackler family, long celebrated for their philanthropic contributions to prestigious institutions like the Metropolitan Museum of Art, has seen their legacy tarnished due to their connection with the opioid crisis. Initially, their donations were met with admiration, and their name adorned numerous galleries and hospitals. However, as the repercussions of the opioid epidemic became evident, public perception shifted dramatically. By 2019, they were being portrayed as one of the most hated families in America, facing backlash from communities impacted by addiction.

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