Adam is the Founder and CEO of Retention.com (formerly Getemails) which he's bootstrapped to 14m ARR in 2 ½ years with six people. Retention.com is an identity resolution service that has the ability to identify one-third of your anonymous website traffic so you can market to those potential customers. Yes, read that sentence again, it’s magical. Prior to Retention, Adam was the founder/CEO of Robly Email Marketing, which was bootstrapped and he exited for 8 figures to private equity in 2020.
This is a two-part episode where Adam talks us through a revolutionary way to get quality email addresses and the legalities behind them. Let’s get started.
[00:01 - 08:02] Opening Segment
- Welcoming Adam to the show
- Ismael’s background and career
- Adam’s background and how he got into email marketing
- He shares the story of his entrepreneurial mistakes during his start-up
[08:03 - 10:17] Ways to Blow Up Your Business
- Poach customer information from a marketing company
- Too many competitors in a saturated market
- Having a long contact list but are considered poor leads
[10:18 - 16:19] The Beginning of Success
- Defined what Mailchimp isn’t doing then offered that service
- Adam leveraged Customer Identity to start his business
- Big players are prohibited from selling customer data making it a great business opportunity for small players
- Want some Amazon refunds? Check out GETIDA
[16:20 - 27:01] How Is Email Spam Legal in The US?
- If your business fails, you come back stronger and more experienced
- Adam talks about Retention.com
- Hashed email is an email address that has been encrypted in a way that a human being cannot unencrypt it
- This is legal because of the CAN-SPAM Act of 2003
- Here’s how you can filter dead email addresses and nurture an email list that is active and non-spam
- What matters in email is not whether you opt-in or opt out but the engagement
[27:02 - 28:09] Closing Segment
- Tune in to part two of the conversations next episode!
Quotes:
“If you don't have a profitable email program then paying any price for a lead is not it's going to be worse for you.” - Adam Robinson
“You have no idea how lost you are until you're so far in it.” - Adam Robinson
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Connect with Adam
Website: www.retention.com
Instagram: https://www.instagram.com/adamlanerobinson/
LinkedIn: https://www.linkedin.com/in/adam-robinson-64409348
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