Firing The Man

Cheapest Way to Get High Converting Emails with Adam Robinson from Retention.com Part 1

Oct 25, 2022

30:08

Highlights

AI Chapters

Episode notes

The Robots Take It All Away, but I'm Building Them

02:11

I'm Not Going to Tell You Too Much

04:34

Get Emails

03:05

Introduction

2min

Firing the Man Podcast - Adam Robinson

3min

The Robots Take It All Away, but I'm Building Them

2min

I'm Not Going to Tell You Too Much

5min

Is Mailchimp Doing All This?

2min

Get Emails

3min

The Big Short - The Best Email Refund Tool Ever!

5min

Retention

5min

What Matters in Email Marketing?

1min

10.

Firing the Man Podcast Part Two - Adam Robinson

2min

Adam is the Founder and CEO of Retention.com (formerly Getemails) which he's bootstrapped to 14m ARR in 2 ½ years with six people. Retention.com is an identity resolution service that has the ability to identify one-third of your anonymous website traffic so you can market to those potential customers. Yes, read that sentence again, it’s magical. Prior to Retention, Adam was the founder/CEO of Robly Email Marketing, which was bootstrapped and he exited for 8 figures to private equity in 2020.

This is a two-part episode where Adam talks us through a revolutionary way to get quality email addresses and the legalities behind them. Let’s get started.

[00:01 - 08:02] Opening Segment

Welcoming Adam to the show
Ismael’s background and career
Adam’s background and how he got into email marketing
He shares the story of his entrepreneurial mistakes during his start-up

[08:03 - 10:17] Ways to Blow Up Your Business

Poach customer information from a marketing company
Too many competitors in a saturated market
Having a long contact list but are considered poor leads

[10:18 - 16:19] The Beginning of Success

Defined what Mailchimp isn’t doing then offered that service
Adam leveraged Customer Identity to start his business
Big players are prohibited from selling customer data making it a great business opportunity for small players
Want some Amazon refunds? Check out GETIDA
- Promo code: FTM400

[16:20 - 27:01] How Is Email Spam Legal in The US?

If your business fails, you come back stronger and more experienced
Adam talks about Retention.com
- Hashed email is an email address that has been encrypted in a way that a human being cannot unencrypt it
- This is legal because of the CAN-SPAM Act of 2003
Here’s how you can filter dead email addresses and nurture an email list that is active and non-spam
What matters in email is not whether you opt-in or opt out but the engagement

[27:02 - 28:09] Closing Segment