How to Win podcast with Peep Laja Raising Prices 50X - with indinero's Jess Mah
13 snips
Nov 20, 2023 
Jess Mah, Co-founder of indinero, discusses pivoting to a new customer segment, observing customer use to identify product issues, customizing marketing for each vertical, and replacing herself as CEO with an experienced leader.
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Pivoting to Concierge-Level Pricing
- Jessica Mah pivoted from a low-price SMB model to charging $5,000+ per year by blending QuickBooks with luxury concierge-level service.
- This shift instantly increased revenue, turning a slog to $300K into rapid growth to $1M ARR.
Churn Predictors Limit Growth
- Tracking early warning signs of churn is critical, especially with small businesses likely to go out of business.
- Ignoring such data stalls growth and impairs scaling beyond certain revenue thresholds.
Customize Per Vertical
- Tailor marketing, sales, and product adaptations for each vertical since customer needs and priorities vary widely.
- Treat each vertical as a separate product with dedicated teams for maximum effectiveness.