Understanding Customers and Acquiring Customers

This week on How To Win: Jess Mah of indinero, a fintech company providing automated bookkeeping and accounting services. You'll hear how she focused on high-paying niche verticals, pivoted to find product-market fit, and how she brought in an experienced CEO.

Key Points:

01:45 Pivoting to a new customer segment willing to pay more
03:00 Combining QuickBooks, Mint.com and luxury concierge service
04:15 Seeing product issues by observing customers use it
08:00 Focusing on customer health and early churn indicators
10:30 Customizing marketing and sales for each vertical
16:15 Replacing yourself earlier as CEO with a more experienced leader

Mentioned:

LinkedIn

Twitter

indinero
Mahway

My Links:

Twitter

LinkedIn

Website

Wynter

Speero

CXL