In this episode of The Better Than Rich Show, Mike and Andrew stress the importance of considering the end goal when building relationships with clients and customers. They discuss the power of meaningful gifts, creating memorable experiences, and utilizing automation and technology to streamline processes. By focusing on creating positive experiences at every touchpoint, businesses can increase customer satisfaction and foster long-term relationships. The hosts also highlight the role of technology in improving operations and customer satisfaction.

Topics Covered:

• 00:00:00 - Welcome to The Better Than Rich Show
• 00:01:21 - Think about how you want them to feel at the end of each moment
• 00:03:56 - Use the concept of gift to grab attention
• 00:04:31 - Foster lifetime client relationships by doing something meaningful
• 00:05:09 - Create systems with policies, processes, and technology to aid organizational goals

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