James Schramko Podcast 1130 – Man Down: When Success Becomes Your Biggest Risk
Jul 16, 2025
Dan Norris, an entrepreneur and author known for founding WP Curve and Black Hops Brewery, shares his gripping story of business success turned sour. He dives into the emotional toll of navigating a partnership crisis and financial mismanagement, shedding light on how rapid growth can lead to complacency. Norris reflects on the complexities of balancing business with personal relationships and the stress of financial disputes. His candid insights underscore the importance of transparency and community support during tough times, making for an engaging and relatable discussion.
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From Millionaire to Debt Struggles
- Dan Norris had a $15 million business and walked away selling his shares for a dollar.
- He now faces large debt and has sold everything he owns to survive the business collapse.
Rapid Growth Concealed Financial Trouble
- Dan raised $2 million through crowdfunding as the brewery reached $16 million turnover.
- Despite growth, rising wages and poor financial decisions foreshadowed collapse by early 2023.
Relationships Triggered Company Turmoil
- Relationship issues involving multiple staff and founders led to investigations and personnel changes.
- Dan was sidelined for eight months during a drawn-out investigation that disrupted company operations.