Startups in Stilettos Melissa Armstrong Helps Founders Understand Their Finances to Make Better Business Decisions
“I think that my favorite thing about numbers is that, to me, they are a language to decode, and the most beautiful language because it's the language of truth.”
In today’s episode, Carlyn and Richelle speak with Melissa Armstrong, founder of SteadyHand Accounting and Advisory. Melissa has managed more than $500 million in corporate revenue over a 21 year career, and is passionate about helping women entrepreneurs decode their finances and build sustainable growth.
Throughout the episode, Melissa shares her journey, from initially rejecting and then finding passion for the family trade, to how she evolved her career into a platform to empower other entrepreneurs.
Through her empathetic approach, Melissa provides actionable insights, ensuring women entrepreneurs feel equipped to take control of their financial narratives.
Tune in to hear about the value of numbers, their innate honesty, and how Melissa uses them to help entrepreneurs just like yourself.
What we talked about:
How Melissa Discovered Her Mission [3:00]
When is the Right Time to Leave Your Corporate Position [7:45]
What Financial Blind Spots Are Common in Women-led Startups? [16:00]
How Melissa Strategically Grows Business [22:00]
Connect with Melissa:
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