Leveraging Traditional Media for Small Business Success

In the dynamic world of digital marketing, the role of traditional media, especially local television, is often debated. However, Michelle Rupp, founder and CEO of Memorable Results Media, highlights its enduring power for small and medium-sized businesses in a recent episode of The Thoughtful Entrepreneur. With over two decades of experience as an Emmy Award-winning broadcast journalist, Michelle provides valuable insights into how businesses can utilize local media to boost their visibility and credibility.

Michelle emphasizes the continued relevance of traditional media by pointing out its broad reach, credibility, and the ability to repurpose content across platforms. She advises businesses to identify local media outlets, build relationships with journalists, and craft compelling pitches to gain media coverage. Furthermore, Michelle distinguishes between PR for visibility and PR for authority, encouraging businesses to leverage local media to establish themselves as industry thought leaders.

The episode also delves into the art of storytelling, with Michelle stressing the importance of crafting a compelling narrative that highlights a business's unique aspects and provides value to the audience. She offers actionable tips, such as identifying your story, aligning it with business goals, and practicing your pitch. Michelle also shares resources available through Memorable Results Media, including guides on writing press releases and complimentary calls to discuss media strategies. By following these insights, businesses can effectively harness traditional media to enhance their growth and recognition.

About Michelle Rupp:

Michelle Rupp, EMMY Award winning broadcast journalist, is the Founder and CEO of Memorable Results Media, a boutique agency dedicated to helping small and medium-sized businesses gain earned media coverage on local and regional television. With a background in news production and a passion for empowering business owners, Michelle uses her 25 years of experience in broadcasting to deliver tangible results. Her clients frequently see increased revenue, sold-out events and elevated visibility in their communities, with many attributing significant business growth to her media strategies.

Michelle grew up in a family that owned a small hardware store, where she witnessed firsthand the challenges small businesses face when competing against larger corporations. This experience, coupled with her years as a journalist and corporate PR strategist, ignited her desire to help business owners maximize their potential through media exposure and crisis communication preparedness. Michelle has earned a reputation as a thought leader in the field of PR and Crisis Communications. Today, Michelle combines her unique insight and proven methods to guide her clients in leveraging local media, social media, and community connections to increase sales and create impact. 

A heart disease survivor and accomplished marathon runner, Michelle's resilience shines through in all aspects of her life. Her belief in the power of television as an indispensable tool for making an impact led her to televise her heart surgery. With accolades including an EMMY and an Edward R. Murrow Award, she continues to inspire through her work and her story. 

About Memorable Results Media:

Memorable Results Media is a communications, public relations, and business promotion boutique business increasing the visibility of small businesses and nonprofits so they can increase their revenue.

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Links Mentioned in this Episode:

Want to learn more? Check out Memorable Results Media website at https://www.memorableresultsmedia.com/

Check out Memorable Results Media on LinkedIn at https://www.instagram.com/memorableresultsmedia/

Check out Michelle Rupp on LinkedIn at https://www.linkedin.com/in/michelle-rupp-96ab588/

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