Myleik Teele's Podcast 102: Boss Up Series: Handling Your Own PR
Oct 20, 2016
Join Amy Elisa Jackson, a seasoned journalist and editorial director at Glassdoor, as she shares her PR insights. With over a decade in the industry, Amy emphasizes the importance of a polished online presence and high-quality visuals for branding. Discover her practical tips on optimizing digital assets and crafting compelling narratives that attract media attention. Learn how responsiveness can unlock media opportunities, and explore the mindset of operating as a 'company of one' to build a powerful personal brand.
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Headshot Importance
- Invest in a professional, compelling headshot that tells your brand's story.
- Offer high-resolution options (1-2MB) with varied poses and backgrounds.
Clear Story Narrative
- Define your unique story narrative, including your background and motivations.
- A clear narrative helps media understand your brand and its place in the market.
Website and Online Presence
- Create an accessible, polished website with clear contact information and a professional bio.
- Media needs to find and contact you quickly, so make it easy for them.