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Myleik Teele's Podcast
102: Boss Up Series: Handling Your Own PR
Oct 20, 2016
Join Amy Elisa Jackson, a seasoned journalist and editorial director at Glassdoor, as she shares her PR insights. With over a decade in the industry, Amy emphasizes the importance of a polished online presence and high-quality visuals for branding. Discover her practical tips on optimizing digital assets and crafting compelling narratives that attract media attention. Learn how responsiveness can unlock media opportunities, and explore the mindset of operating as a 'company of one' to build a powerful personal brand.
55:21
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Quick takeaways
- Investing in high-quality headshots and professional visuals is crucial for business owners to enhance their media presence and storytelling.
- Establishing a clear and relatable brand narrative is essential for connecting with media and customers, leading to increased engagement and coverage.
Deep dives
The Power of a Compelling Headshot
High-quality headshots are crucial for business owners looking to gain media attention. A compelling image can tell a story about the individual and their brand, making it essential to invest in professional photography. A headshot should ideally be high resolution, starting around one megabyte, and should be complemented by options like full-body shots or images that reflect the work environment. Including professional visuals not only aids in securing press coverage but also enhances the overall narrative surrounding the business.
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