Tabitha Swanson used AI tools like Runway Gen-2 and ChatGPT to lower animation costs from $10,000/second to $10,000 per minute, showcasing the potential of AI in reducing production expenses in the movie industry.
AI has the potential to revolutionize creativity and open up new avenues for artistic expression, although concerns about job displacement and copyright protection must be addressed and individuals should actively participate in shaping the future of AI.
Deep dives
Tabitha Swanson's Background and Introduction to AI
Tabitha Swanson is a multi-disciplinary designer and creative technologist who has ventured into the field of AI. Starting out in graphic design and fashion, she later worked in tech, particularly focusing on 3D and augmented reality. In 2019, she began working with AI, initially taking a Python course to understand its workings. Since then, she has used AI for various visual projects, including film work.
Tabitha Swanson's Film Project 'White Mirror'
Tabitha Swanson took part in the project 'White Mirror,' which is a collection of 10 short films exploring human-machine collaboration using AI as a primary tool. Each artist wrote, directed, and created a film with AI technology. The project aims to present ideas about the relationship between humanity and technology, and to provide resources and community for artists exploring this space. While the films are still under wraps, some trailers are available on Tabitha Swanson's Instagram account.
Using AI in Filmmaking and the Creative Process
Tabitha Swanson discusses her experience of using AI in the filmmaking process. She explains how she utilized AI tools like Mid-Journey and Runway Gen 2 to generate visual elements for her film. Although there were some limitations and challenges, she found the process fascinating and believes that AI has the potential to revolutionize creativity and allow individuals to explore new avenues of artistic expression.
The Implications and Future of AI in the Creative Industry
Tabitha Swanson shares her insights on the implications of AI in the creative industry. She acknowledges the concerns related to job displacement and potential loss of copyright protection. However, she also believes that AI can usher in a new era of creativity, enabling greater access to artistic tools and possibilities. Swanson emphasizes the importance of being informed about AI advancements, understanding the associated policy implications, and actively participating in shaping the use of AI in the future.
Making movies about AI with AI is Tabitha Swanson, who comes to tell us how that works - and what it was like exhibiting it at the Venice Film Festival during the writers'/actors' strikes.
Tabitha is a Berlin-based multi-disciplinary designer, creative technologist, and filmmaker. Her practice includes 3D, animation, augmented reality, digital fashion, graphic design, and UX/UI. She has worked with brands including Vogue Germany, Nike, Highsnobiety, Reebok, and Origins, and has exhibited at Miami Art Basel, Fotografiska, Transmediale, and Cadaf Arts among others.
Her part of the White Mirror project saw her doing everything from writing to cinematography with the latest AI tools like Runway Gen-2, ChatGPT, and Stable Diffusion, lowering typical animation costs from $10,000/second to $10,000 per minute. She explains what those tools are good at and where their limitations are, and helps us understand how they will evolve and impact the roles of humans in the movie industry.
All this plus our usual look at today's AI headlines.