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While at Harvard Business School, Greg Geronemus discovered the concept of entrepreneurship through acquisition, particularly the search fund model. This idea resonated with him, as he saw it as a way to utilize his expertise in private equity and jumpstart his journey toward running his own business. He recognized that the chances of success were higher in this route. This discovery sparked a love for the concept of entrepreneurship through acquisition, leading Greg on a path to becoming a successful entrepreneur.
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