First of all, I want to wish you a Merry Christmas, or Happy Holidays if you don't celebrate. This episode is released on Christmas Day here in New Zealand and I hope you are all having a lovely break. I know this can be a time where you've maybe got some time off during your regular 9-5 job, and it means you can really focus on your side hustle. So, I thought it was important to keep these episodes coming over the holiday break so you can get some really good upskilling happening!

In this episode, I discuss the importance of increasing prices and provide you strategies for raising prices with existing clients. I emphasise the timing of price increases and the need to evaluate prices regularly. I also share tips for justifying the price increase and present a strategy from my Dishing Up Digital School. I then advise on how to present the price increase to clients and offer encouragement for dealing with rejection.

Takeaways:

Increasing prices is important for business growth and profitability.
Timing is crucial when raising prices, and the end of the year is a great opportunity.
When raising prices with existing clients, consider the amount of experience, the last price increase, and potential additional services.
Justify the price increase by highlighting achievements and the value provided.
Present the price increase strategically, focusing on the client's wins and offering a discounted rate compared to new clients.
Don't be afraid of rejection; losing clients who don't value your work can lead to better opportunities.

Thank you all so much for your support throughout the year. It really means a lot to me.
Be kind to yourself this holiday season and I'll see you all in the new year!

Take Care
Ellen xx

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Mentioned on this episode:

Watch my Free Webinar on How to Become a Social Media Manager

Join the Dishing up Digital School: https://www.ellenmackenzie.com/Dishing-up-Digital-School

Ellen's Instagram Page: https://www.instagram.com/ellenmackenziee/

Ellen on TikTok: https://www.tiktok.com/@ellenmackenzieee?lang=en

Buy Ellen's Book: https://www.ellenmackenzie.com/book

Hiring Right is Extremely Tough - Kyle Vamvouris, CEO of Vouris