DEO's Growth Secrets Podcast for Dental Organizations 247: How One Dentist Built a Software to Fix Her Practice
Oct 30, 2025
Dr. Rania Saleh, a dentist-turned-CEO of Oryx Dental Software, shares her journey of identifying gaps in patient care that inspired her to create a cloud-based practice management system. She discusses the innovative seven-minute clinical exam and AI integration that enhances efficiency. Rania emphasizes the importance of staying connected to patient experience while navigating rapid growth and offers insights on how to evaluate practice management software. Her hands-on approach to onboarding and team alignment showcases the transformative power of technology in dentistry.
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From Practice Owner To Software Founder
- Dr. Rania Saleh started her first practice in 2009 and grew it to multiple locations before selling it to build Oryx.
- A pregnancy and bed rest revealed that her systems lived in her head, sparking the idea to codify them into software.
Standardized Seven-Minute Exam Drives Acceptance
- Oryx implements a seven-minute evidence-based exam that produces a patient risk assessment and report.
- Sharing the report (photos, diagnoses, risks) increases patient understanding, treatment acceptance, and referrals.
Align Team Around A Clear North Star
- Aligning team members around a clear North Star replicates across both clinical practice and software company cultures.
- Oryx evaluates features like AI by checking fit with core values: cloud-based, patient-centered, clinically smart.