The Importance of Client Retention

Client retention is crucial for scaling a digital marketing agency towards significant monthly revenue milestones. Successful agencies understand that acquiring clients is only half the equation; the real challenge lies in retaining them over the long term. Implementing effective strategies can drastically lower churn rates, with a target of under 5%. Equipped with a proven client retention formula, agencies can build a sustainable business model that moves beyond merely servicing clients to forming lasting partnerships.