Unpacking Podcasting’s Good Data w/ Caila Litman

Caila Litman, author of Sounds Profitable's #GoodData series and longtime podcast industry professional, is on the show today. It's a special episode—sans regular host Bryan Barletta. Caila and Arielle Nissenblatt, who you usually hear at the top and bottom of each episode, discuss all things Good Data. If you've been wondering how our Good Data series came to be and what our goals are for it, this episode is for you. Listen in to learn about:

• How Caila finds, dissects, and evaluates data
• Caila's background (hint, she doesn't come from a math/statistics standpoint)
• Caila's goals for the #GoodData series and how she sees it evolving over the next few months
• Some of Caila's favorite recent stats from Nielsen and Edison Research
• The emergence of the "lighter listener"
• And much more!

Here's our favorite idea from this conversation: Nielsen data has shown that COVID has propelled an emergence of the "lighter listener," people who don't listen to hours and hours of audio each week, but something closer to 1-2 hours. This is an opportunity for advertisers to target newer listeners. Links:

• Caila's first article
• Caila's second article
• Connect with Caila Litman
• Submit to The Podscape
• Podsights
• SquadCast
• The Download
• Sounds Profitable: Narrated Articles

Credits:

• Hosted by Bryan Barletta and Arielle Nissenblatt
• Audio engineering by Ian Powell
• Evo Terra is the executive producer of Sounds Profitable: Adtech Applied
• Special thanks to James Cridland of Podnews
• Sounds Profitable Theme written by Tim Cameron

See omnystudio.com/listener for privacy information.