The Art of Selling Online Courses 107 Decoding the Data Language - with Julian Jünemann
Imagine navigating the captivating world of data-driven marketing alongside Julian Jünemann, founder of Measure School, whose expertise in the industry is nothing short of stupendous. Julian, through his exceptional journey across various startups and his laudable efforts as the creator of the Measure School YouTube channel, paves the path for businesses to embrace a data-driven approach. Our conversation delves into the transformative features of the internet that allow us to track our performance, optimize our business, and truly appreciate the wealth of information available to us.
Our dialogue ventures into the territory of data tracking for informed decision-making, especially beneficial for online course creators. Together, Julian and I emphasize the indispensable importance of tracking data, helping you discern the effective from the ineffective aspects of your business. Ignoring a data-driven approach can lead to pitfalls, we argue, and share insights on the specific data points that course creators should monitor for a comprehensive understanding of their enterprise.
In the latter part of our discussion, we focus on distinguishing between leading and lagging indicators. We advise on the frequency of data review and touch upon the intriguing potential of AI in the data space. Julian gives a detailed run-through of the pros and cons of various web analytics tools, including Google Analytics, Fathom, and PIVX Pro. This episode is an absolute treasure trove, offering valuable insights into collecting the right kind of data to steer your business towards success!