The $100 MBA Show MBA1518 Guest Teacher – Angela Henderson – How To Use Human to Human Marketing In Your Business
23 snips
May 4, 2020 AI Snips
Chapters
Transcript
Episode notes
Personal Touch Builds Loyalty
- Angela Henderson shares a personal story of regular visits to a local Brisbane café during her pregnancy, where staff made her feel valued.
- They remembered details about her and her child, creating a warm, human experience beyond mere transactions.
Human Connection Over Noise
- People resist being treated like numbers; human to human marketing counters overwhelming noise and competition.
- Building genuine connections helps brands be memorable and build trust amidst widespread consumer skepticism.
Trust Challenges Demand Authenticity
- Trust issues are widespread, with Australians showing low trust in social media and institutions.
- Human to human marketing becomes critical to build authentic trust and authority with customers.