Tales From the ’90s: How New Line Dominated the Decade
Jan 6, 2025
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Mike De Luca and Richard Brener, seasoned executives from New Line Cinema, share their firsthand experiences from the vibrant '90s film scene. They dive into the making of iconic titles like 'Austin Powers' and 'Se7en,' showcasing the bold, risk-taking spirit that defined the era. De Luca reveals the unconventional strategies that enabled the indie studio to thrive, while Brener reflects on his journey from temp to president. Together, they emphasize the importance of creativity, collaboration, and innovative storytelling in a changing Hollywood landscape.
New Line Cinema's success in the 90s stemmed from its willingness to take risks on unconventional narratives often overlooked by major studios.
The vibrant atmosphere of Hollywood during the 90s fostered creativity and camaraderie, allowing filmmakers to pursue adventurous projects without fear of failure.
Executives emphasize the ongoing need for authenticity and passion among aspiring filmmakers to navigate the evolving challenges of the industry today.
Deep dives
The Impact of New Line and Independent Films
New Line Cinema played a significant role in the rise of independent films during the 90s, taking risks on projects that larger studios ignored. This approach allowed them to produce a diverse range of films, from comedies like 'Dumb and Dumber' to intense dramas like 'Seven.' It created a unique environment that fostered creativity and innovation, enabling young filmmakers to break into the industry. The leadership at New Line, represented by figures like Bob Shea, encouraged a culture where unconventional ideas could flourish.
Cultural Atmosphere of the 90s Hollywood
The podcast reflects on the vibrant and enthusiastic atmosphere of Hollywood in the 90s, highlighting the camaraderie and joy among those working in the industry. Creatives felt privileged to work in an environment where they could take risks and chase their passions, contrasting with the more corporate and cautious culture seen in today's Hollywood. Despite challenges, this era is remembered fondly for its sense of adventure and innovation. The discussions reveal a bittersweet nostalgia for a time when the industry felt alive with possibilities.
New Line's Unique Filmmaking Strategy
New Line's strategy involved focusing on lower-budget films that allowed for creative storytelling and collaboration with emerging talent. Executives like Michael DeLuca and Richard Brenner emphasize the importance of finding unique and interesting narratives often overlooked by larger studios. They attributed their success to a willingness to take advantage of the independent film boom, leading to a series of classic hits. Their ability to identify 'diamonds in the rough' became a hallmark of New Line's film slate during this thriving period.
Challenges and Triumphs of Production
The rise of New Line was not without its challenges, as they navigated the delicate balance between ambition and practicality. The executives shared experiences that illustrated the tightrope walk between making daring choices and facing potential failures. Movies like 'Austin Powers' and 'Seven' exemplified the high-stakes environment, where clever casting and innovative storytelling led to significant box office success. These triumphs solidified New Line's reputation as a fearless production company willing to take unconventional paths.
The Future of Film and Advice for Newcomers
As the dynamics of the film industry evolve, the podcast highlights the enduring need for passion and resilience among aspiring filmmakers. The executives provide insightful advice for those looking to enter the business, emphasizing the importance of authenticity and creativity over conforming to industry expectations. They reflect on the challenges faced by contemporary filmmakers, navigating a landscape affected by streaming and changing audience preferences. Ultimately, they stress that a genuine love for storytelling remains the driving force behind successful filmmaking.
For the capstone of his Hollywood Stories series exploring the 1990s — an era of explosive creativity and innovation in the entertainment industry — Richard Rushfield talks to two execs who helped New Line Cinema become the movie studio of that golden moment. Mike De Luca is today the co-chair and CEO of Warner Bros. Motion Picture Group, but in the ’90s he was the head of production at New Line, a powerful role he stepped into at the tender age of 27. Richard Brener started as a temp at New Line in 1995 and never left, working his way up to run the studio (now a division of Warner Bros.) as its president and chief creative officer. Together they recall how the indie house launched by Bob Shaye in 1967 struck gold nearly 30 years later with comedy blockbusters (Austin Powers, Dumb and Dumber, Rush Hour, The Wedding Singer) and revered auteur-driven dramas (American History X, Boogie Nights, Se7en). As an indie, "you were kind of locked into lower-budget acquisitions and films — that all coalesced into a business plan of sleeper hits," De Luca says. “We were not afraid of trying things that we liked, even if other people had passed on them.”