Tourism experts Laiming, Niu Honglin, and travel analyst Brandon Yates discuss the surge in orders for rural tourism in China. They delve into the diverse forms of rural tourism, reconnecting with nature, and revitalizing rural areas. The challenges of managing rural tourism and the impact of major sporting events on lesser known cities are also explored. The economic benefits of tourism in rural areas and the importance of emphasizing cultural experiences are highlighted.
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Quick takeaways
Rural tourism in China has experienced a significant surge in popularity, driven by factors like rapid urbanization and a desire for soothing and therapeutic experiences.
Proper management, infrastructure improvements, collaboration, and inclusive experiences are crucial for the success of rural tourism, while addressing challenges like environmental degradation.
Deep dives
Rural tourism and its various forms
Rural tourism involves traveling to rural areas and engaging with the local culture, natural world, and outdoor activities. It includes activities like fruit picking, visiting villages, cottages, farms, and eco-lodges. It encompasses ecotourism and agritourism, offering a range of nature-based, agricultural, and cultural experiences.
Increasing popularity of rural tourism
Rural tourism has become increasingly popular, with a significant rise in the number of people seeking rural tourism experiences. Factors like rapid urbanization, lack of exposure to nature, and desire for a soothing and therapeutic experience contribute to this trend. In China, rural tourism accounts for a large portion of the overall tourism industry, driving revenue and employment opportunities.
Success and challenges of rural tourism
Successful examples of rural tourism, like the Saad-Djung village in Jua-Djung province, demonstrate the impact of proper management and development. Infrastructure improvements, establishment of homestays and B&Bs, collaboration with neighboring villages, and creating inclusive experiences contribute to the success. However, rural tourism also poses challenges, such as environmental degradation in poorly managed areas. Sustainable development, quality service, and creative offerings are necessary to address these challenges and ensure the long-term success of rural tourism.
A recent report from a leading online travel agency reveals a significant surge in orders for rural tourism in China during the first three quarters of 2023, surpassing levels recorded in the pre-pandemic year of 2019. We'll discuss the prospect of rural tourism. On the show: Laiming, Niu Honglin & Brandon Yates
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