This chapter discusses the trend of rural tourism and its popularity, particularly in China. It explores the desire to reconnect with nature and the outdoors, especially among urban dwellers. The chapter also highlights how rural tourism contributes to the revitalization of rural areas and provides employment opportunities.
A recent report from a leading online travel agency reveals a significant surge in orders for rural tourism in China during the first three quarters of 2023, surpassing levels recorded in the pre-pandemic year of 2019. We'll discuss the prospect of rural tourism. On the show: Laiming, Niu Honglin & Brandon Yates