Identifying Fraud - Rockford Yapp (Tilting Point)

Questions Rockford Answered In This Episode:

• “How much expertise from your UI team at Tilting Point goes into identifying new app opportunities?”
• “Is there a common theme that runs through all these years of work where you’ve seen quite a development in one particular area in this industry?”
• “What kind of strategies have you learned and applied to identify click fraud?”
• “Has the change of KPIs in mobile development made it harder for publishers, network, or whoever to actually get away with fraud?”
• “How important is it to market outside Google and Facebook?”
• “How do you go about electing where you’re going to invest next?”

Timestamp:

• 01:01 Rockford’s background
• 07:33 How Tilting Point functions and how the business runs
• 10:35 Partnership evaluation process at Tilting Point
• 12:54 Things that changed dramatically in the mobile development industry
• 14:39 Strategies to identify a click fraud or a click bot
• 23:38 How Tilting Point decides where to invest next
• 26:54 Tools to protect your company against fraud
• 28:20 Rockford’s perspective on future trends in the industry

“We’re taking on the risk because we’re confident that we are going to be able to run ROI-positive campaigns and help you improve the monetization and metrics of your games while scaling you in a profitable way.”
Rockford Yapp

Mentioned:
Grubhub
AdAction Interactive
Chart Bursting
Facebook
Google