Domain Name Wire Podcast Agent Name Service – DNW Podcast #568
Jan 5, 2026
James Bladel, VP of Corporate and Government Affairs at GoDaddy, shares insights from his extensive experience with ICANN and domain name policy. He dives into the innovative Agent Name Service proposal, which could enhance trust and discovery for AI agents using the Domain Name System. James discusses the potential boost in domain registrations through unique domains for each agent and outlines the push for ANS to become an open standard, while addressing concerns around DNS abuse and the slow pace of ICANN's policy development.
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Episode notes
Squadcast Upload Nearly Lost To Expired Domain
- Andrew described losing a Squadcast upload when the.fm DNS changed during their recording.
- He contacted the.fm registry and they worked with Squadcast to renew the domain so no recording was lost.
DNS+SSL As Identity For Autonomous Agents
- James proposes using the DNS plus SSL certificates to provide identity, discoverability, and trust for autonomous AI agents.
- He argues this leverages proven, open infrastructure and avoids proprietary walled gardens for agentic AI.
Agent Scale Will Outgrow Current Discovery Tools
- James predicts over a billion autonomous AI agents by 2030 and notes discoverability and trust will be major hurdles.
- He sees the DNS as a scalable naming schema that can meet that demand using existing standards.