Ep 203: AKNF - 19 Point Audit on Traffic and Creative with Pilothouse's Liam, Evan, and Kyle

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Today we're jamming with Liam who's building out Pilothouse's DTC Audit product.

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We got Liam and Evan to share the 21 points that Pilothouse looks at every time they launch client, or perform a traffic and creative audit for a brand.

Listen in to hear the full structure, plus lots of best practices around

• Incrementality
• Facebook Attribution & Cross-referencing with Google Analytics
• UTMs audit
• Naming Convention Hacks
• Pixel & CAPI Implementation
• Shopify Efficiency Mapping
• Pilot Testing & Discovering Angles
• Annualized testing Strategy
• Audience Matrix Testing
• Leveraging Owned Audiences
• Comment Moderation
• Prospecting & Retargeting Ecosystem
• TOF/MOF/BOF Audiences & Exclusions
• Consolidated Scale VS. Testing Campaigns
• Budget Management - Vertical And Horizontal Scale
• Leveraging Dynamic Ads
• Influencer Dark Posting & Whitelisting

Stay tuned for Part 2 of the Pilothouse Audit series when we discuss everything that goes into a CRO and Customer Experience Audit.

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