

We Don’t Get To Pick Where The Attention Is | Interview on Just B with Bethenny Frankel
Nov 18, 2020
Gary Vaynerchuk, a dynamic entrepreneur and CEO known for his innovative approach to digital marketing, joins Bethenny Frankel for a lively discussion. They dive into the evolution of social media, sharing insights on past and present platforms. Vaynerchuk emphasizes the importance of understanding where audience attention flows and adapting marketing strategies accordingly. They also explore early investments in tech giants and engage in a thought-provoking conversation about capturing the creativity of younger audiences on platforms like TikTok. Prepare for a creative spark!
AI Snips
Chapters
Transcript
Episode notes
Early Hustle
- Gary Vaynerchuk worked in his dad's liquor store from a young age.
- This instilled a strong work ethic, shaping his entrepreneurial journey.
Early Investments
- Gary Vaynerchuk invested heavily in Facebook and Twitter early on.
- These early investments contributed significantly to his financial success.
Following Attention
- Gary Vaynerchuk focuses on understanding where consumer attention is.
- He adapts his strategies based on this observation, rather than trying to force attention.