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The Obvious Choice
248 | Grow Without Social Media (HOT SEAT)
Jul 19, 2024
Jon Goodman, a coach specializing in helping fitness professionals thrive without social media, discusses powerful alternatives for business growth. He emphasizes local networking and community engagement as effective strategies. Jon shares insights on building trust through charitable events and sports, making referrals easier, and leveraging existing relationships. He also highlights the importance of unique community connections to attract ideal clients and promotes innovative ways to engage and establish meaningful client relationships beyond just social media.
59:20
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Quick takeaways
- Local networking and community-oriented activities, such as organizing fitness sessions, can enhance trust and client loyalty for coaches.
- Building strong relationships with local healthcare providers as referral sources can significantly improve client acquisition for fitness professionals.
Deep dives
Building Community Through Local Engagement
The episode emphasizes the importance of local networking for business growth, particularly in communities where personal relationships play a significant role in establishing trust. For instance, one coach, Benny, seeks to enhance his connection with local clients but feels uncomfortable with direct messaging on social media, finding it too sales-oriented. Instead, he is encouraged to leverage his existing community ties by organizing events, like fitness sessions for parents while their children are at sports practices. By participating actively in local initiatives, he can foster relationships that may convert into more loyal clients without relying solely on impersonal digital outreach.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode