a16z Podcast: Building the Right Technical Advisory Board
Sep 21, 2015
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Peter Levine, General Partner at Andreessen Horowitz, and Alex Roetter, SVP of Engineering at Twitter, discuss the rising trend of technical advisory boards and their unique advantages for companies. They reveal how these boards can shape long-term strategic planning and attract top talent. The guests share best practices for structuring impactful meetings and the essential traits of effective board members. They also highlight the importance of mentoring and the need for clarity and transparency in advisory relationships.
A well-structured technical advisory board can provide extensive support for long-term strategic planning, talent acquisition, and engineering culture development.
Recognizing the difference between technical advisory boards and customer advisory boards is crucial for aligning expertise with organizational needs and objectives.
Deep dives
The Importance of Technical Advisory Boards
Technical advisory boards offer companies significant advantages beyond just solving immediate technical issues. When structured correctly, these boards can help organizations develop long-term strategic plans and foster an excellent engineering culture. For instance, a well-formed board brings diverse perspectives that can inform decision-making on technology choices, and hiring strategies. Understanding the distinct needs and goals of a technical advisory board is essential to harness its full potential for guiding an organization through complex challenges.
Distinguishing Between Advisory Boards
There is a clear distinction between technical advisory boards and customer advisory boards, each serving different purposes. Customer advisory boards focus on gathering feedback from existing or potential customers to inform product roadmaps, while technical advisory boards are designed to address specific technical problems and decisions. This differentiation is critical, as it shapes the composition and objectives of each board. By recognizing these differences, companies can better align the expertise of advisory members with their specific needs.
Creating Effective Meetings
Effective meetings are key to maximizing the value of a technical advisory board. Setting a clear agenda focused on a single problem statement can ensure that meetings are productive and engaging. Providing advisors with context allows them to offer relevant insights, promoting a collaborative discussion rather than a one-way presentation. Limiting presentation time encourages active participation and ensures that advisors can engage meaningfully with the issues at hand.
Advice for Selecting Board Members
Choosing the right members for a technical advisory board is akin to making important hiring decisions. It's beneficial to tap into one's network to find individuals with diverse expertise relevant to the company's needs. Understanding the dynamics among potential members, including their ability to contribute without overshadowing others, is crucial for fostering a healthy group environment. Additionally, an advisor's passion for the company's mission and genuine interest in mentoring can significantly enhance their contributions and the overall effectiveness of the board.
There is increasing interest among companies -- small and large -- in putting together technical advisory boards. It sounds pretty straightforward: get some senior technical experts to help with the technical speed bumps. But if that is all your technical advisory board is, you are missing out. Built and utilized correctly, a technical advisory board can be a huge advantage when it comes to mapping out a long-term strategic plan, finding talent, and building a great engineering culture.
On this segment of the a16z Podcast we break down the right way to build a technical advisory board; what you should expect from the board (and just as important, what you shouldn’t). And for those looking to serve on a technical advisory board, the reasons to do it, as well as the things to consider before committing.
This conversation was recorded as part of an event featuring four technical experts: Arnie Goldberg from PayPal; Purnima Padmanabhan, former CEO of Cavirin; Alex Roetter, SVP of Engineering at Twitter; and a16z General Partner Peter Levine.
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