Honest UX Talks by Wix Studio

#133 How AI is Transforming UX Research w/Tina Ličková

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Apr 30, 2025
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ANECDOTE

Empathy Requires Physical Presence

  • Tina Ličková shares that being physically present in interviews creates stronger emotional engagement.
  • She emphasizes that empathy from personal experience in research is irreplaceable by AI or recordings.
ANECDOTE

Tina's Path to UX Research

  • Tina describes her journey from advertising to UX research sparked by curiosity about how Facebook apps work.
  • She found passion in asking questions and making sense of data, leading her to diverse research roles.
INSIGHT

AI Augments Whole Research Process

  • AI is augmenting every step of the research process from preparation to reporting.
  • Voice-based AI tools for conducting research interviews are emerging, signaling faster-than-expected changes.
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