#133 How AI is Transforming UX Research w/Tina Ličková
Honest UX Talks by Wix Studio
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The Dual Nature of AI in UX Research
This chapter explores the multifaceted role of AI in user experience research, highlighting its potential benefits and significant limitations. While AI tools can streamline processes and mimic human interactions, their inability to grasp human context and emotions raises ethical concerns. The conversation emphasizes the need for a balanced approach, recognizing the importance of human involvement in research to preserve the emotional insights that AI cannot replicate.
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