Unlocking Marketing Attribution -- Joe Yakuel // WITHIN

Joe Yakuel, Founder and CEO of WITHIN, talks about the overlap between brand and performance marketing. There are many moving parts when it comes to which part of your marketing works. While tools can provide limited information in relation to understanding attribution, they don't tell the entire story. Today, Joe breaks down the topic of unlocking marketing attribution. Show Notes

Connect With: 

• Joe Yakuel: Website // LinkedIn
• The MarTech Podcast: Email // LinkedIn // Twitter
• Benjamin Shapiro: Website // LinkedIn //  Twitter

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