The Marketing Millennials How To Prevent Marketing Fire Drills (Solo Edition)
Jan 31, 2025
Discover how to catch marketing problems before they escalate with proactive strategies. Learn about the importance of defining your north star KPIs to stay on track. Explore the necessity of A/B testing and effective list segmentation in addressing bounce rate issues. Debate whether marketers should prioritize efficiency or impact, and the surprising insights that come from this discussion. Transform your approach from reactive to proactive with essential tripwires for ongoing success.
AI Snips
Chapters
Transcript
Episode notes
North Star KPIs
- Define North Star KPIs to guide your marketing efforts.
- Break down KPIs into awareness, consideration, and conversion stages to pinpoint issues.
Tripwires and Alerts
- Set tripwires at critical checkpoints in your marketing funnel, like ad performance or bounce rates.
- Automate alerts through tools like HubSpot or Google Analytics and integrate them into Slack or email.
Leading Metrics
- Monitor leading metrics like click-through rates and bounce rates as an early warning system.
- Catching issues early prevents larger problems down the funnel.