The Marketing Millennials

How To Prevent Marketing Fire Drills (Solo Edition)

Jan 31, 2025

Discover how to catch marketing problems before they escalate with proactive strategies. Learn about the importance of defining your north star KPIs to stay on track. Explore the necessity of A/B testing and effective list segmentation in addressing bounce rate issues. Debate whether marketers should prioritize efficiency or impact, and the surprising insights that come from this discussion. Transform your approach from reactive to proactive with essential tripwires for ongoing success.

08:30

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Quick takeaways

Defining North Star KPIs alongside micro KPIs is essential for early detection and navigation of marketing problems throughout the funnel.

Implementing tripwires at critical checkpoints allows marketers to proactively address potential issues before they escalate into significant setbacks.

Deep dives

Establishing Clear KPIs

Defining North Star KPIs is crucial for spotting marketing problems early. These overarching goals should be complemented by micro KPIs that help navigate the marketing funnel effectively. For instance, key performance indicators like revenue growth, return on ad spend (ROAS), and website traffic serve as benchmarks, while metrics such as click-through rates or conversion rates can highlight specific areas needing attention. By breaking down these indicators into awareness, consideration, and conversion stages, marketers can quickly identify where the funnel may be faltering.

Implementing Tripwires for Proactive Marketing Success

8min

Daniel’s not a psychic, BUT he can help you catch marketing problems before they happen. 🔮

Marketers go through so much: scaffolding, analysis, creative, positioning, and branding. A mishap can be pretty easy to fall into—this is where Daniel’s tripwires come in. First, what KPIs are your north stars? You can’t catch problems if you don’t have a vision for success.

Plus, when bounce rate issues arise, do you have a plan to test what’s the root of the problem? From more A/B testing to better list segmentation, there’s a myriad of reasons, and you gotta act fast.

And, what should marketers prioritize: efficiency, impact, or both? The answer may come as a shock to some.

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com