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The Daily
The Ad Campaign
Nov 4, 2024
Shane Goldmacher, a national political correspondent for The New York Times, dives into the colossal $3.5 billion price tag of the presidential race, with campaign ads taking center stage. He unpacks how TV ads remain pivotal, shaping narratives and swaying voter perceptions. Goldmacher highlights Kamala Harris's tough advertising on border issues and contrasts it with Trump's emotional messaging. The conversation also touches on how candidates cleverly frame their opponents and the implications of advertising in swing states amidst misinformation.
29:15
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Quick takeaways
- Television advertising remains the primary expenditure in presidential campaigns, emphasizing the significant impact of 30-second ads on voter perception.
- Kamala Harris's ads contrast her middle-class upbringing and policies against Trump's billionaire image, aiming to connect emotionally with voters' economic concerns.
Deep dives
The Power of Television Advertising
Television advertising remains the dominant form of campaign spending despite the rise of social media. Campaigns have invested heavily in traditional 30-second ads, with more than a billion dollars spent just since Kamala Harris entered the race. The impact of these ads is profound, as they effectively combine visual, auditory, and emotional elements that capture viewers' attention during live broadcasts. This method allows campaigns to communicate their message without interference from media outlets or fact-checking processes, emphasizing the control they have over their narrative.
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