The Daily The Ad Campaign
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Nov 4, 2024 
Shane Goldmacher, a national political correspondent for The New York Times, dives into the colossal $3.5 billion price tag of the presidential race, with campaign ads taking center stage. He unpacks how TV ads remain pivotal, shaping narratives and swaying voter perceptions. Goldmacher highlights Kamala Harris's tough advertising on border issues and contrasts it with Trump's emotional messaging. The conversation also touches on how candidates cleverly frame their opponents and the implications of advertising in swing states amidst misinformation.
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TV Ads Dominate
- TV advertising remains crucial in political campaigns, surpassing social media in spending.
- This allows campaigns to control their narrative, avoiding media scrutiny and fact-checking.
Why TV Ads Work
- TV ads work because they combine visuals, words, and sounds to evoke emotions in viewers.
- Campaigns use this to present a distilled version of their vision without external interference.
Harris's Initial Ads
- Harris's initial ads focused on her middle-class upbringing and work at McDonald's.
- These ads contrasted her background with Trump's wealth, emphasizing who each candidate fights for.