EP#88: Behavioural Science: A Communicator's Best Friend - with Amy Arbery

On this episode on GovComms, Amy Arbery shows us the significance of behavioural science and psychology in the policy cycle. With the enormous behavioural changes that have occurred in the COVID-19 period, Amy explains how large an influence this area can have.

contentgroup CEO, David Pembroke, sits down in the studio and learns what a behavioural science team has to offer. Amy has a wealth of experience in the public sector providing expert advice and analysis in understanding, designing, and implementing behavioural change interventions. She currently is the Director of the Behavioural Analysis Team at the Australian Department of Agriculture, Water, and the Environment.

Amy leads us through some of the projects she has undertaken recently and the steps her team took to provide practical solutions. This discussion is indicative of how these teams are necessary in building further capability across a department. By giving these areas more sway, Amy tells us that we can understand what drives the people at the heart of the policy thereby delivering better results

Discussed in this episode:

• The three superpowers in government: Strategical communications, stakeholder engagement and behavioural science
• The EAST (Easy, Accessible, Simple, Timely) Framework
• Human centred design
• COVID-19 as a catalyst for behavioural change

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