SchoolCEO: K-12 Marketing + Communications The Complete Guide to School Marketing: How to Create Brand Advocates
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Mar 19, 2025 Discover how to turn parents and community members into vocal advocates for schools. Focus on intentional relationships and exceptional service to foster loyalty. Learn through real-life examples from various sectors, emphasizing the importance of meaningful interactions. Hear personal stories that highlight the impact of school reputation on new families. This guide provides actionable strategies to amplify positive voices and strengthen the school brand.
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Cross-Country Move & School Transition
- Brittany Kyle shares her family's cross-country move and her daughter's school transition.
- She worried about her daughter's adjustment to a new school in a new city.
Word-of-Mouth & School Community Groups
- Word-of-mouth marketing is powerful, with what others say mattering more than self-promotion.
- Schools have three groups: advocates, detractors, and neutrals.
Target Neutrals, Not Detractors
- Focus on converting neutrals into advocates, not detractors.
- Detractors are difficult to win over, while neutrals are more receptive.