The PushPress Podcast #26 Unlock Customer Feedback | Start Measuring What Matters & Make Your Gym Better
Jul 2, 2025
Jason Fernandez, founder of Best Hour of Their Day and expert in customer feedback, joins to reveal how understanding clients can transform gym businesses. He emphasizes the power of specific questions in surveys to gather valuable insights. Jason also introduces attribute mapping to align what customers value with your services. He shares strategies to prioritize offerings, cut low-value activities, and make informed decisions driven by data and conversation, rather than assumptions. Tune in for actionable tips to enhance your gym's success!
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Episode notes
Feedback Beats Guesswork
- Customer feedback is crucial for making decisions instead of guessing in a vacuum.
- Ask specific questions because vague prompts produce noisy, unusable answers.
Run An Attribute Map
- Do attribute mapping: list what clients value and how well you execute each item.
- Double down on matches and remove costly, low-value activities.
Hard Truth From Our Attribute Map
- Jason found his company doing costly work customers didn't value after mapping attributes.
- Presenting the results prompted people to call his model “the worst business model of all time.”
