Exit Is Now - Plan Accordingly With Scott Snider Flipping The Script: Paige Wysocki Interviews Scott Snider
Sep 26, 2024
Paige Wysocki, the Director of Marketing at the Exit Planning Institute, shares her journey from intern to leader, highlighting the importance of mentorship. She and Scott Snider discuss how a young, innovative team can drive creativity while also recognizing the value of learning from mistakes. They delve into EPI's brand evolution, emphasizing the need for clear guidelines and content marketing strategies. Scott even hints at a thrilling 2025 initiative that will blend auto racing with business growth, showcasing the exciting direction ahead for EPI.
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From Intern To Director At EPI
- Paige started as an intern, became EPI's first virtual employee, and rose to director of marketing.
- Her path illustrates EPI's mentorship and internal promotion culture.
Mentors Who Shaped Scott's Style
- Scott credits his dad and Tom Emmett as formative mentors who taught entrepreneurship and managing people.
- These influences shaped how he runs EPI and how he mentors others today.
Treat Marketing Innovation As R&D
- Budget R&D for marketing innovation and accept some failures as the cost of creative growth.
- Hire young, motivated people but plan operating expenses to support trial-and-error learning.
