The Game with Alex Hormozi Reps, Sales, and Pounding the Meat (with Andy Frisella) Pt.1 - Mar. ‘23 | Ep 558
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Jul 1, 2023 
Andy Frisella, a successful entrepreneur and host of REAL AF, dives deep with Alex Hormozi about his evolution from a gym owner to a thriving businessman. They discuss groundbreaking sales strategies that allowed Alex to launch five gyms with zero capital. The conversation highlights invaluable lessons from repetition and the importance of leadership in sales. They also touch on how facing pressure can ignite creativity, turning setbacks into opportunities for growth and showcasing the resilience required in the entrepreneurial journey.
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Scaling Gyms with Pre-Sales
- Alex Hormozi started as a gym owner, scaling to five locations without capital by pre-selling memberships.
- He used the upfront cash to fund gym build-outs and opened each location at full capacity.
Importance of Reps in Sales
- Gain sales experience through high-volume interactions like retail jobs or cold calling.
- Reps are crucial for developing sales skills and learning to read people effectively.
Leadership and Sales
- Effective leadership and sales involve understanding others' best interests.
- Show your team how following your instructions benefits them directly.