S3 E47 - Should Companies Pay LinkedIn Influencers? | Daniel's Digest

In this episode of The Social Selling Podcast, host Daniel Disney explores the rising trend of B2B influencer marketing on LinkedIn. He discusses the potential benefits for companies and provides insights on how to effectively implement an influencer marketing strategy.

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Best Moments:

(01:00) Introduction to the topic of hiring LinkedIn influencers for product promotion

(02:35) Identifying the right influencers to work with

(04:50) The importance of finding influencers with relevant experience and audience

(06:45) Collaborating with influencers on content creation

(08:20) Measuring and tracking the success of influencer campaigns

(09:34) Researching and finding potential influencers in your industry

(10:40) The long-term approach to influencer partnerships

(11:48) The current state of B2B influencer marketing and its future potential