

S2 Ep 40 ServiceTitan Crashed and So Did the Sale
What do you do when your CRM crashes and your client is still ready to buy?
This is the painful truth most electricians aren’t ready for but need to hear.
In this episode of the Million Dollar Electrician Podcast, we break down a real-world sales failure caused by a CRM crash and the bigger failure it revealed.
A premium buyer. A confirmed appointment. A perfect offer. Still, the deal died. Why? Because the tech failed and the technician didn’t have a system that could survive without it.
If you're an electrician or home service pro relying on software like ServiceTitan, Housecall Pro, or Jobber, this episode will shake up how you view your sales process.
We reveal:
- What really happened when Service Titan failed mid-sale
- How to close $8K+ jobs without an iPad, price book, or CRM
- Why presenting six hand-built options makes the difference when tech fails
- How to build emotional value in minutes, not hours
- The key differences between techs who close and techs who stall
Real training. No fluff. And a serious call to be better than your tools.
⚡ BONUS:
$8K SAME-DAY CLOSE: How a tech built new options on the fly in his car and closed it.
TEAM EXPANSION: How a simple “We don’t do that” became a new service offering.
PREMIUM BUYER TURNED AWAY: Why making the customer do the extra work kills trust.
00:00 – Intro: The sale that should have closed
02:30 – What went wrong: A buyer with cash meets a failed system
06:00 – Value equation breakdown: Time delay and customer effort
08:45 – Real wins from real clients using our Loop Method
12:30 – Six-options vs. CRM dependence
18:00 – How to recover after you’ve already failed
22:00 – Final coaching: What to do differently next time
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