On the Media Bobi Wine: The People's President
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Oct 1, 2025 
Bobi Wine, a Ugandan pop star-turned-politician and leader of the National Unity Platform, shares his gripping journey from music to politics. He reveals how a personal assault transformed his songs into powerful political anthems, voicing the aspirations of Uganda’s youth. Bobi discusses the brutal repression he faced during his presidential campaign and the importance of international attention on Uganda’s struggles. He emphasizes the need for strong democratic institutions to prevent future autocrats, urging the world to condition aid on human rights.
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From Ghetto Child To Political Challenger
- Bobi Wine grew up in Kampala slums and called himself a "ghetto child" with limited daily survival dreams.
- Meeting his wife Barbie pushed him to think bigger and challenge for national office.
A Slap That Changed His Music
- Bobi Wine shifted from singing about bling to "edutainment" after being slapped by a security officer in 2005.
- That assault radicalized him and spurred songs about corruption and citizens' humiliation.
Music As Political Mobilizer
- Bobi Wine used his song "Freedom" as a direct message that resonated with disenfranchised Ugandans.
- His music translated political grievances into a mobilizing, youthful movement.