#255: Marketing... WTF Is It, And Do Freelancers Even Need To Worry About It? | Back To Basics

May 18, 2023

The podcast discusses the basics of marketing for freelancers and its importance. It highlights the key aspects freelancers should consider, such as their product, pricing models, platform, and effective promotion strategies. Strategies like social media, ads, cold outreach, and networking are also discussed

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Introduction

00:00 • 4min

The Four Essential Elements of Marketing for Freelancers

03:32 • 3min

Understanding the Importance of Marketing for Freelancers

06:09 • 2min

We're navigating a series right now that we've lovingly titled "Back to the Basics." I'm particularly excited about today's episode where we peel back the layers on a topic that's often shrouded in mystique, over-complication, or sometimes, just plain neglect: Marketing.

You might ask, what exactly is marketing? Well, let's simplify it. As I've mentioned in previous episodes, the core of marketing is about presenting the right message, to the right person, at the right time.

Yes, it really can be as straightforward as that. When you unpack and understand each element of this mantra, you're well on your way to attracting more clients and growing your income from your creative prowess.

Now, I know what you're thinking. Many of you creatives might be wondering, "Marketing? Isn't that for big businesses??" Well, yes, and no.

Let's put it this way: To truly thrive in your freelance career, you need to embrace both the creative and the entrepreneurial spirit.

Also, you may be apprehensive about the idea of marketing, worried that it's a slippery slope toward becoming one of those overly pushy salespeople. I get it. But here's the good news - marketing doesn't have to be an "icky" process. Quite the opposite, in fact...

It can be a natural, authentic way of expressing the value you bring to your clients, without compromising your integrity or your creative soul.

So, for all of you freelancers who are passionate about your craft and want to learn how to generate a healthy income without feeling like you're selling out, this episode is designed for you.

We're going to break down the basics of marketing, helping you understand its core principles and showing you how it can be a positive, empowering part of your business.

Join us on this journey back to the basics, and let's redefine marketing together. No jargon, no fluff, just the essentials.

In this episode you’ll discover:

The definition of marketing
Marketing vs advertising
Advertising vs. marketing
The four Ps

For full show notes, visit https://6figurecreative.com/255