#13 Black Iris: The secrets to marketing on a budget

Jun 24, 2019

Ask episode

Chapters

Transcript

Episode notes

You
might be making the best beer on the planet, but in a market that is becoming more crowded and competitive, how are you
going to get somebody to make that discovery? You have to think marketing.

While
some brewers act like the word is the most obscene one out there, not fit to
mention in even unpolite society, it’s the word that can save your business.

You can’t help but marvel at the ad campaigns of some of the big boys like Guinness and Carlsberg. However, here at the Brewers Journal Podcast, who we admire most are the works of those craft brewers who pull off the amazing with the budget of a McDonald’s cheeseburger. For this reason, we’re at Black Iris in Nottingham, where Alex Wilson will tell you how they’re doing it oh so well.

SUPPORTERS

Support for this episode comes from Awesome Merch

Awesome Merch is the leading supplier of custom merchandise and print to the craft beer industry, with over 700 custom products made in house.
Awesome Merch understands how to take your breweries branding and designs and turn them into a range of merch that you can use as an additional revenue stream as well as building brand recognition with your fans
That’s why Awesome Merchandise has been trusted by more than 100 craft breweries, both big and small to bring their brand to life on t-shirts, hoodies, headwear and so much more.
Awesome Merch works with the likes of Northern Monk, Beavertown, Magic Rock, Camden Town, as well Leeds International Beer Festival, IndieMan Beer Con to name just a few.
To find out more about Awesome Merch visit AwesomeMerchandise.com today or email beer@awesomemerchandise.com to speak to one of their friendly team.

Support for this episode comes from Beerwulf

Beerwulf understands that never before have so many incredible flavours, styles and brands been waiting to be discovered.

That’s why Beerwulf has built an online-store to make it easier for you to find delicious beer in a way that’s affordable, convenient and fun.

Beerwulf.com gives you access to hundreds of beers, from local and international brewers at the touch of a button, delivered direct to your doorstep in just 24 hours.

To find out more about Beerwulf head on over to Beerwulf.com and discover your new favourite beer, whether it’s a New England IPA or a Belgian Blonde there’s a world of beer to unlock. Cheers to that!