You’ll Want to Start Using This Brilliant Marketing Strategy
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Mar 11, 2025
Explore the game-changing shift from product-focused marketing to highlighting customer experiences. Discover how testimonials and client feedback can transform your messaging into something truly relatable. Learn to analyze reviews for effective content creation and gain insights from client interviews. Plus, uncover three essential questions to enhance your understanding of buyers' motivations and elevate your marketing strategy. This approach promises to captivate audiences and boost your sales!
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question_answer ANECDOTE
Experience-Driven TikTok Marketing
A TikTok showed a couple playing tic-tac-toe where the loser does the dishes. - This marketing focused on the experience, not the product, creating high engagement.
insights INSIGHT
Use Customer Words for Content
Customer words and experiences are the most powerful content for marketing. - Using their language transforms reels, copy, bios, and websites for better engagement.
insights INSIGHT
Sell Experience, Not Product
People don't want to be sold to on social media; they want to be invited into an experience. - Showing products in real-life scenarios creates connection and stops the scroll.
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Today we're diving into the way you create content and connect with your audience. First up, I'll share a brilliant marketing strategy that shows us how shifting focus from the product to the experience can make all the difference. We'll discuss the value of using customer testimonials and feedback (aka their own words) to craft compelling marketing materials that actually resonates. Stay tuned til the end, where I'll break down three key questions to ask, even if you're just starting out, so you can elevate your messaging, captivate your audience, and boost your sales. Trust me, you won't want to miss this episode!
In this episode we’ll be covering:
How a focus on customer experiences creates more engaging content.
Incorporating the words and experiences clients and customers use into your marketing content to engage potential buyers.
Analyzing websites and reviews can provide insights into creating effective messaging.
Collecting testimonials and feedback to help refine your messaging and understand the client's perspective.
Conducting interviews with previous clients or ideal customers can provide valuable insights into why they chose your product or service.
Three key questions to ask past or ideal clients: why they bought, how they felt before their purchase, and why they would recommend it.
Good Content with Shannon McKinstrie