My First Million #23 - Disney for Dogs
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Nov 6, 2019 Henrik Werdelin, founder of the phenomenal dog subscription service BarkBox, shares his journey of turning a simple idea into a $250 million business. He creatively discusses crafting magical experiences for dogs, akin to Disney. Listeners will enjoy his humorous tale of meeting his co-founder on a cruise and the quirky heart-shaped bed that sparked their partnership. Werdelin also dives into intentional living, revealing insights about understanding customer needs and innovative marketing strategies that helped him embrace the joy of dog ownership.
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Heart-Shaped Bed
- Henrik Werdelin met his BarkBox co-founder, Matt Meeker, on a cruise ship.
- They woke up in a heart-shaped bed after being randomly paired as roommates.
Unexpected Success
- The BarkBox founders didn't initially envision a large business, aiming for a manageable side hustle.
- Early traction signaled the product's potential, demonstrating that customer interest is a key indicator of success.
Hijacking MTV
- Werdelin's MTV experience taught him to focus on lifestyle, not just product features.
- He hijacked MTV at 2 a.m. to showcase his internet-based TV show idea, leading to a promotion.