My First Million

#23 - Disney for Dogs

Nov 6, 2019

Henrik Werdelin, founder of the phenomenal dog subscription service BarkBox, shares his journey of turning a simple idea into a $250 million business. He creatively discusses crafting magical experiences for dogs, akin to Disney. Listeners will enjoy his humorous tale of meeting his co-founder on a cruise and the quirky heart-shaped bed that sparked their partnership. Werdelin also dives into intentional living, revealing insights about understanding customer needs and innovative marketing strategies that helped him embrace the joy of dog ownership.

43:13

Creator website

Episode guests

Henrik Werdelin

AI Chapters

Episode notes

Intro

2min

Exploring the Passion and Business of Dog Ownership

2min

Unexpected Beginnings: A Humorous Startup Tale

2min

From Idea to Canine Commerce

13min

Intentional Living and Marketing Insights

18min

Rethinking Work-Life Balance: Overlap and Realism in Life Management

2min

Exploring Innovation and Ambition in Business

2min

Henrik Werdelin (@werdelin) is your dog's best friend. No really, he sends your dog gifts every month. Millions of dogs around the world love this guy, and that's why his dog treats & toys monthly subscription box business is booming. BarkBox is reported to have made $250 million last year. Damn, I wanna be his best friend too. Listen up as he talks about creating Disney experiences for dogs, meeting his co-founder on a cruise (and shared a heart-shaped bed), hijacking MTV at 2am, having 150+ doggy influencers on payroll, reverse engineering online dating to meet his wife and most importantly, how to set up systems in place to make better life choices. Read more about his 8 + 1 system here: https://bit.ly/2X17GVW.

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