The Next-Level Income Show Next Level 285: How to Buy Back Your Time with George Rivera
Dec 9, 2025
George Rivera, a serial entrepreneur and author of the Buy Back Time Formula, shares insights on escaping burnout and reclaiming precious time. He reveals how a personal family crisis inspired him to prioritize life over work. After scaling his ventures to $50M with minimal hours, he emphasizes the importance of implementing systems and delegation. George promotes a calendar audit to identify tasks that can be delegated and discusses leveraging AI to empower teams, allowing founders to focus on what truly matters.
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Dad's Comment Sparked Life Change
- George describes his father as a hard-working doctor who missed many of his childhood events, which shaped George's fear of repeating that pattern.
- That fear crystallized after his father told him, "don't miss Leo's games," and later spurred George to change how he ran his business.
Teen Startup Fueled By Late-Night Infomercial
- George started entrepreneurial work in high school after discovering direct response marketing on late-night TV and bought a training program with his mom's card.
- Early wins in college built his confidence and taught him the repeatable skills to restart after failures.
Million-Dollar Collapse And Comeback
- George hit a million in revenue and then collapsed after an algorithm change, which taught him resilience and the ability to rebuild.
- His father's casual admonition to "do it again" reignited his confidence to try new approaches.
