On Theme: Design Systems in Depth Building a multi-brand joint venture design system for BetMGM, with ToniAnn Drenckhahn — #06
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Feb 24, 2025 ToniAnn Drenckhahn, Senior Manager of Design Systems at BetMGM, shares her journey in creating a multi-brand design system. She dives into the challenges of legacy code and the importance of team collaboration in streamlining designs. ToniAnn discusses the courage needed in leadership decisions and how to keep stakeholders engaged. She emphasizes the complexities of navigating a joint venture while maintaining creative autonomy. Listeners will gain insights into building trust and effective communication within design teams.
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BetMGM's Organizational Challenges
- BetMGM, a joint venture between Entain and MGM Resorts, faces challenges due to its unique organizational structure.
- Their technology comes from Entain, leading to difficulties in shipping products quickly and autonomously.
Multi-Brand Design System
- Building a design system at BetMGM requires considering both BetMGM's and Entain's needs.
- The system must work for multiple brands and provide autonomy while integrating with existing technology.
Embrace Legacy Code
- Embrace the challenge of legacy codebases.
- Solving problems within these complex systems builds valuable skills applicable to any design system challenge.