On Theme: Design Systems in Depth
Building a multi-brand joint venture design system for BetMGM, with ToniAnn Drenckhahn — #06
Feb 24, 2025
ToniAnn Drenckhahn, Senior Manager of Design Systems at BetMGM, shares her journey in creating a multi-brand design system. She dives into the challenges of legacy code and the importance of team collaboration in streamlining designs. ToniAnn discusses the courage needed in leadership decisions and how to keep stakeholders engaged. She emphasizes the complexities of navigating a joint venture while maintaining creative autonomy. Listeners will gain insights into building trust and effective communication within design teams.
01:02:39
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Quick takeaways
- Establishing a clear five-year vision for the design system is essential to align organizational goals and facilitate collaboration across teams.
- Addressing challenges posed by legacy code requires a focus on modularity and reusability to enhance product development efficiency.
Deep dives
Vision and Strategy in Design Systems
Establishing a clear five-year vision is crucial for successfully developing and implementing design systems. Organizations must understand how design systems will support future collaborative efforts among teams and enhance product delivery. By aligning the design system with long-term strategic goals, teams can leverage shared components to improve efficiency. This foresight fosters a unified approach that anticipates collaborative needs across different teams and brands.
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