190 - How A 50+ Pastor Dominates Instagram with Carey Nieuwhof

Do market research. When Carey was first starting Connexus he took the time to poll his target audience and understand his community. This research enabled him to set his church up for success, and a great first impression, by listening to the people he planned to serve.

Use social media aspirationally. If your target audience is on a specific platform - why wouldn't you be there? Even if for the first month you just create an account and observe. Figure out the culture and rules of the platform, but be present where your people are. It really does come down to whether you truly want to connect with them or not.

Don't let your conflict simmer. Use Instagram stories to share your life. One of the major complaints against churches and church leaders is that they're fake, so allow them to know who you are. Be authentic. Allow people to know what it's like to live as a Christian, and as a leader. Be a real human being.