Girls Gone Wellness How to Build a Brand That Outlives the Algorithm With Mikayla + Madison Finnerty
If you have been on our Instagram lately, you know that we have recently launched new our new beautiful branding and we couldn’t have done it without the help from our branding team that helped our vision come to life! We are so excited to have Maddie and Mikayla Finnertry on the pod this week, who are the founders of The Finnerty- a women-owned marketing, design, and social media firm built for bold brands ready to stand out, grow strategically, and make a lasting impact.
Branding isn’t just about a logo or a colour palette. It’s about creating a vibe, a strategy, and a story people actually connect with. In this episode, we break down how to build (or rebuild) your brand so it actually works for you.
We cover:
- What branding really means (and why it’s way more than aesthetics)
- The power of consistency: how to make your brand recognizable and memorable
- When it’s time to rebrand and the signs your current strategy isn’t working
- Building a brand on social media that goes beyond “just posting”
- How your aesthetic tells your story and why it matters for attracting the right audience
- Strategy vs. vibes: balancing what looks good with what actually converts
- The business side of branding why pretty posts don’t always equal profit
- Rebranding without the identity crisis: keeping the essence while evolving your look
Connect with The Finnerty + Maddie & Mikayla below!
Instagram here
Website here
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DISCLAIMER: Nothing mentioned in this episode is medical advice and should not be taken as so. If you have any health concerns, please discuss these with your doctor or a licensed healthcare professional.